分享电商企业的品牌推广应该怎么做（电商企业税务筹划）

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px; visibility: visible;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">无论是电商企业还是其他行业的公司，进行各种营销推广都必须要要知道自己品牌、产品服务的受益人群。电商企业消费的人群虽然比较广，但那是因为电商企业的产品多样，并不是某样产品适合所有的消费者，所以电商企业想要进行品牌推广，首先要清楚自己哪个产品优势很大，分析这个产品的消费群体是谁，是女性还是男性，所处的年龄阶段、具备哪些共性等，再结合人群进行品牌定位推广。

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\"><strong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">二、创意的构思

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">移动互联时代，产品供过于求，同样的产品在互联网可以找出上千种，那么该怎么让消费者认准品牌购买自己企业的产品呢？答案就是电商企业抓住用户的痛点进行创意撰写进行互联网宣传，这样不仅可以提高网络上电商企业品牌的知名度，也可以给自己的产品设定标签，让用户根据自己产品的要求立马可以想到企业。除了用户的痛点可以撰写创意文案外，还可以根据企业产品的价格、材料、用途、好评率等影响用户购买的因素进行编辑文案。

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\"><strong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">三、营销渠道

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\"><strong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">1、自媒体推广

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">自媒体火热的时期是在16年的时候。自媒体当时火的原因是发布一篇文章系统可以推荐给对这篇文章感兴趣的用户，所以当时很多品牌方借助自媒体达到了自己企业品牌知名度的提升。而现在虽然发展四五年了，但是自媒体还是众多企业一种不错的推广方式。

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\"><strong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">2、问答推广

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">问答推广这种推广方式基本上百分之七八十的商家都会去做，但是因为账号的等级问题以及对问答推广这块没有什么经验，所以导致很多的商家自己是不会做的，特别是医疗方面的，基本都会去做问答推广。当然，在问答推广这么多平台当中，也可以去做百度知道，360问答，知乎等平台。

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\"><strong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">3、短视频推广

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">

<p style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; background-color: transparent; box-sizing: border-box !important; overflow-wrap: break-word !important;\">portant; overflow-wrap: break-word !important; font-size: 15px;\">对于品牌来说，知名度是品牌决定营销的一大要素，短视频营销可以在多个自媒体平台上进行投放，这样可以增大宣传力度，提高品牌的知名度，并且短视频推广是比较适合当前的营销，特别是抖音短视频平台，任何固体产品通过短视频都可以变得更加逼真，例如：儿童玩具，本身没有具备动态性，但是通过短视频，可以让产品变得灵活，瞬间刺激到消费者的购物欲望。